Antibiotic D.A.T.E.S campaign

Posted October 18, 2017


With end of British Summer time and inclement weather fast approaching, Healthwatch West Berkshire is echoing the recent comments of Professor Dame Sally Davies, England’s Chief Medical Officers, with its The eye-catching ‘Antibiotics – think D.A.T.E.S.’ poster campaign, which aims to reduce the number of anti-biotics prescribed and taken, ensuring resistance to drugs is not increased.

Professor Dame Sally Davies recently commented that the world is facing a ‘post-antibiotic apocalypse’ as ‘resistance to antimicrobial drugs’ increases with the unnecessary use of anti-biotics (1). In her recent comments she explained that she is ‘really worried’ by the increase in use of anti-biotics that is dramatically decreasing the effectiveness of the drugs to counteract infections during ‘common medical procedures’ (2).  Healthwatch West Berks, will be using a poster designed by Sybelle Gronfillo of Newbury College to reinforce this message in the local community in an attempt to reduce over prescription and mis-use of anti-biotic stock.


“We asked our intern, Sybelle, to design an informative, educational poster to spread the Department of Health’s anti-biotics messaging to reduce anti-biotic prescribing and intake within our local audiences,” said Andrew Sharp of Healthwatch West Berks, “We believe the poster communicates the message in an innovative and interesting way, that we hope will make a difference within our community.”

The poster, designed to appeal to both health care professionals and members of public, uses the acronym D-A.T.E.S. that is short, specific and relates to the use of medication.  “My aim was to create an innovative poster for Healthwatch West Berks that can be used as an educational tool,” commented Newbury College Student, Sybelle Gronfillo.  “Most people don’t know the danger of taking anti-biotics incorrectly – so, I hope to get the public to think D.A.T.E.S, and know that they need to take action now to stop the spread of anti-biotic resistance”.


Healthwatch West Berks hopes everyone in the local area will start to remember D.A.T.E.S. when thinking of anti-biotics, a simple and clear message that communicates the national campaign idea of reducing public demand and intake of anti-biotics, helping in the fight against anti-biotic resistance.



For Further information please contact: Andrew Sharp, Chief Officer Healthwatch West Berkshire

email: Tel:  01635 760 506