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A blue box with text saying Three times and we rethink. Reflect, Review, Rethink.

A blue box with text saying Three times and we rethink. Reflect, Review, Rethink.

Jess’s Rule: “Three Strikes and Rethink” in GP Care

In September 2025, the NHS England introduced Jess’s Rule , a new patient-safety initiative designed to reduce missed or delayed diagnoses in general practice. The rule is named after Jessica Brady, who tragically died from cancer in 2020 after visiting her GP more than 20 times with ongoing symptoms before receiving a diagnosis. Her family campaigned for change to help prevent similar cases in the future. Jess’s Rule encourages a simple approach: “Three strikes and rethink

6 hours ago

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